SHOPPING MALL ACTIVATIONS
FREQUENTLY ASKED QUESTIONS
FAQ
What is the AI Activation Photo Booth for malls?
Our AI Activation Photo Booth is an interactive experience that allows mall visitors to instantly create fun, branded holiday photos. Guests can take photos with a Real Santa, or step into the magic by becoming Santa, an Elf, or another festive character using advanced AI technology. Each photo includes the mall’s logo and can be instantly shared on social media, boosting engagement and brand visibility.
How does the Digital Santa or “Elf Yourself” feature work?
Guests simply step in front of the booth or kiosk, smile for the camera, and let our AI software transform their photo in real time. Within seconds, they can see themselves as Santa, Mrs. Claus, or one of Santa’s helpers. This immersive experience brings joy to shoppers of all ages and drives organic social sharing with the mall’s custom holiday hashtag.
What’s the difference between Real Santa and Digital Santa?
Real Santa Activation: Includes a live performer for meet-and-greet photos, storytelling, and family interactions.
Digital Santa Activation: Uses AI to let guests become Santa, Elf, or even a Reindeer through facial transformation technology. It’s contactless, scalable, and perfect for malls looking to run multiple photo experiences simultaneously.
Many malls combine both options with Real Santa on weekends and Digital Santa throughout the week.
How can malls benefit from hosting this activation?
The AI Photo Booth boosts traffic, dwell time, and online visibility. Malls gain:
Increased foot traffic and shopper engagement
Shareable branded content with your mall’s logo and hashtag
Email data capture for future marketing campaigns
A modern, tech-driven holiday attraction that sets your mall apart from competitors
Can the AI Photo Booth be branded for our mall?
Absolutely. Every photo or video can include your mall’s logo, background, and campaign messaging.
How do guests receive their photos?
Guests instantly receive their photos via email or QR code. They can download, share, or post on social media within seconds. Each share automatically includes your mall’s branding and custom hashtag, turning every guest into a brand ambassador.
Can we collect customer data during the activation?
Yes. The booth captures emails and consent-based data for marketing purposes (CASL-compliant). This allows your mall’s marketing team to build valuable contact lists for future promotions and events.
Is there a live staff member on-site?
Staffed activations include a brand ambassador to guide guests, manage lines, and enhance the guest experience.