TRADESHOW QR ACTIVATION
QR Lead Capture, Sponsor Engagement, and Booth Participation for Live Events
DMA Engage provides trade show QR activations for exhibitors, sponsors, agencies, and event teams.
Each activation connects a QR code to a branded mobile experience where attendees can enter a giveaway, submit contact details, choose product interest, answer a survey, request follow-up, or interact with a sponsor.
The QR code is the entry point. The value is the mobile experience, captured attendee action, organized data, and follow-up path after the event.
HOW IT WORKS
01
Choose the activation goal
02
Build the branded mobile flow
03
Place QR codes on event materials
04
Attendees scan and complete the action
05
Use the captured data for follow-up, reporting, and campaign review
WHAT ATTENDEES DO
Attendees scan a QR code, open a branded mobile experience, complete a quick action, and receive a clear next step.
The action may include entering a giveaway, submitting contact details, selecting product interest, answering a survey, requesting follow-up, requesting a demo, interacting with a sponsor, or opening a booking link.
WHAT THE ACTIVATION CAN CAPTURE
Contact Details
Name, email, phone number, company name, and job title.
Interest Signals
Product interest, service interest, demo request, consultation request, booking intent, and follow-up preference.
Event Data
Giveaway entry, survey response, sponsor interaction, campaign source, city, event location, and preferred next step.
U.S. EVENT MARKETS
DMA Engage supports QR trade show activations, sponsor engagement, booth lead capture, and large audience participation in major U.S. markets.
Common markets include Las Vegas, Orlando, New York, Los Angeles, Chicago, Miami, Dallas, Atlanta, San Francisco, and Austin.
TRADESHOW QR ACTIVATION SERVICES
QR Booth Engagement
Giveaway entry, survey response, sponsor interaction, campaign source, city, event location, and preferred next step.
Best for: Exhibitor Booths, Demo stations, Product Launches, Brand Awareness Campaigns
Captures: Attendee Interest, Giveaway Entries, Product Interest, Follow-up Preference
Main value: Trackable Booth Participation
Trade Show Lead Capture
A QR form for collecting attendee details and follow-up intent.
Best for: Sales Booths, B2B exhibitors, service providers, product teams
Captures: Name, Email, Phone, Company, Job Title, Service Interest
Main value: Cleaner lead collection
Sponsor QR Activations
A branded participation flow for event sponsors.
Best for: Sponsor booths, Conference partners, Expo sponsors, Branded campaigns
Captures: Sponsor Interaction, Clicks, Form Fills, Giveaway entries, Survey
Responses
Main value: Measurable Sponsor Engagement
Branded Giveaway Flows
A scan-to-enter experience for giveaways and booth promotions.
Best for: Booth promotions, Sponsor Giveaways, Product launches, Awareness campaigns
Captures: Contact details, Giveaway Entries, Audience Interest, Campaign source
Main value: More Booth Interaction
Product Interest Forms
A QR flow that lets attendees choose the product, service, or demo they want.
Best for: Product Launches, Software demos, Equipment Booths, Service offers
Captures: Product selection, Demo request, Consultation Request, Buyer intent
Main value: Better Segmented follow-up
Best for: Conferences, Expos, Sponsor campaigns, Audience engagement programs
Attendee Survey Flows
A short mobile survey or poll connected to a QR code.
Captures: Survey answers, Preferences, feedback, event insights
Main value: Useful event and audience data