Sol de Janeiro at Coachella

Sol de Janeiro created a vibrant, multi-sensory brand experience in the desert called “Casa Cheirosa,” centered around its Cheirosa Perfume Mist line. The 83m² space featured six immersive zones that engaged the senses through interactive installations like a scent-personalisation wall, a mini fragrance museum, and converted Brazilian phone booths turned into artful fragrance pods. The activation concluded with a lively DJ lounge and a station for customizing Festival Survival Pouches. By blending cultural storytelling, education, and entertainment, the activation effectively captured the essence of the brand and resonated with festivalgoers.

Source: https://www.eventmarketer.com/article/coachella-2025-experiential/